Direct outreach to customers
The electric‑vehicle manufacturer has launched an email campaign targeting owners in New Jersey, alerting them to pending legislation. The messages reference Senate Bill S.1677 and Assembly Bill A.3968, which together would establish a three‑year pilot program for autonomous vehicles.
Key provisions of the bills
Both proposals require companies testing driverless cars to meet extensive conditions, including detailed data‑recording, rigorous safety assessments and the obligation to have a human driver ready to intervene at any time. Critics argue that such constraints could effectively prevent robotaxis from operating in the state.
Tesla's concerns
In its communication, Tesla warns that the anticipated regulations would impede the development and widespread deployment of fully autonomous vehicles. The company stresses that the requirements could slow technological progress and diminish New Jersey's competitiveness in autonomous mobility.
Legislative response
The bills are currently moving through the legislative process. Supporters claim the safeguards are essential for public safety and to build trust in emerging technologies. The New Jersey Senate and Assembly have not yet taken a final vote.
Call to action
Tesla is urging its customers to actively oppose the measures by contacting their local representatives and expressing their concerns. The company provides template emails and phone scripts to facilitate dialogue with lawmakers.